Each company has its own mission and story to tell the world. Creation, management, goals and main activity – all this is defined in advance by reason. In order to share its history and present itself to the world, a company must first acquire and develop its own identity. A strong and recognizable brand can help a business to be more successful and to have a stronger impact on the relevant market.
Cultural identity, also called “corporate culture”, is the first step towards building an identity. The management, positioning, functioning and strategy of an organization is strongly influenced by the decisions of its customers and therefore we recommend the development of your brand to start defining these processes. Our second recommended step is visual identity and integrity . It adds more depth to perception and gives people something to remember your business with.
Before you begin the process of building visual integrity, you need to clearly and precisely define the strategic goals of your business. Our team advises you to answer the following questions: Which tools and media are suitable for my needs? Why and how important is the stylization of identity?
What exactly is a visual brand identity?
Nowadays, a company does not build its reputation solely on products or services. The images that represent her are also a measure of his success. Visual brand identity is more than a logo, it is a collection of all visual marketing elements and materials that your business uses to achieve its goals. These include printed materials (business cards, letterheads, notebooks, envelopes, folders, brochures, etc.), company printing, website, videos, email signatures and packaging of any products. The corporate style must meet and perform three main functions:
Be recognizable, being simple, clear and easy to remember.
To give an appropriate character to your business. To stand out from the competition and to position itself appropriately on the market. Advantages of good corporate character:
Developing and creating a visual character requires a huge amount of research and attention to every detail, in order for the end result of the style to express the goals of your business and send the right message to the audience you are looking for.
Developing a brand identity will allow you to create a consistent message in all marketing materials. Each piece should have the same basic styles and design elements, creating a package for a cohesive, organized and competitive brand. This will help raise brand awareness. The more places your brand offers you, the greater the contact with consumers, the more memorable it will be.
Developing a professional, creative identity design can help you stand out in the eyes of potential customers in your niche market. As your identity becomes more developed, it becomes more recognizable. Awareness of your business will also grow exponentially.
Symbols, values, culture, projects – they all help to promote any progression within your business
Identity control will allow you to respond quickly and effectively to change, thus ensuring the immortality of your organization. A well-developed identity in the beginning will save you a lot of money! You don’t need to constantly rediscover graphics if your identity is established, solid and complete.
Once you start your business and your corporate identity is in place, you need to maintain what you have created very carefully. For this purpose, we recommend that you use the modern, powerful and incredibly valuable means of communication – social media.
Many successful companies, in addition to their usual communication strategies, choose to present their business, increase their reputation or simply create a community of existing and potential customers through them. Facebook, Twitter and other social tools are great ways to pass on your ideas and values, so be sure to strengthen your business through them.
Feel free to contact us for amazing ideas, insights and tips!