A digital marketing strategy refers to a set of activities that utilize several internet marketing channels to reach different marketing goals. Various channels can include earned, purchased, and owned media. A digital marketing strategy allows you to effectively build and implement your digital marketing plan with maximum effectiveness. However, before beginning, it is important for you to have an understanding of the complete digital marketing strategy.
First, what are the digital channels? The digital channels include search engines, directories, sponsored listings, blogs, social networking sites, online reviews, video distribution services, press release services, blogs, online surveys, mobile messaging, and viral marketing programs. You have to choose the right one for your business and for your target audience. Once you have identified the digital channels that fit your needs, you need to know how you can leverage them. For example, you can make a more favorable impression by optimizing your blogs for long-term engagement rather than just keywords.
Next, the digital marketing strategy includes lead nurturing. Leads may come from search engines, directories, social networking sites, press releases, blogs, or online reviews. You have to identify and capture your leads for follow-up and nurturing. Once you have the leads in your database, you have to turn them into buyers by converting them into paying customers. When you use lead nurturing and follow-up activities, you will be able to convert buyers into loyal clients or paying customers.
In essence, a good digital marketing strategy involves the creation of a plan that outlines how your business will achieve its marketing goals via digital marketing channels and platforms like search and social media.